About 6 months ago I was looking to book a reservation for a restaurant in my city. I knew the name, but wasn’t quite sure of the spelling.
I went to Google, and I simply couldn’t find the restaurant online. It turned out I had the spelling correct, yet couldn’t find it in Google.
Instead, I found a ton of reviews, most of which were good (that’s why I wanted to eat there).
But, in order to contact this restaurant, I relied on a telephone number in a directory rather than the restaurant’s website.
I did eat at this restaurant and it was fantastic. After I ate there I grabbed a business card, and they did have a website. What a shame their SEO was so bad or non-existent.
I don’t own a restaurant, but I own a small business with a local clientele. My SEO is not much different than a restaurants. Moreover, given I study online marketing for many types of small businesses (and do it for my own), I thought I’d publish an article for restaurants. Specifically an article providing restaurant marketing ideas using a website.
I’m all about a business’ website being unique. But, in nearly all industries, there’s basic information that is important to prospective customers. This is certainly true for restaurant websites.
16 must-have restaurant website features for both conversion and SEO are as follows:
Publishing up-to-date menus is a no-brainer. Every restaurant should have up-to-date menus on its website.
It’s critical it be up-to-date. The last thing a restaurant needs is telling guests “oh, that menu has changed and it’s not right on the website.” That’s unprofessional and won’t sit well with a guest. Restaurant intelligence
I would go so far as to include wine, beer, and liquor menus as well.
And while you’re at it, set out the nutritional value of the dishes. Many diners are interested in nutritional content.
2. Location Info and Map
These days it’s so easy to integrate Google Maps into a website. Make it easy for anyone to find your restaurant with a map. Many people search for restaurants with mobile devices. A map leads them straight to your door.
3. Contact Info
I believe all small businesses should have their telephone number and contact form on every page of their website. Restaurants included. Make it incredibly easy for your website visitors to contact you.